I had a call with a potential client. And during the whole call, there was a strong expression of hers, just to want to get the quick wins, and want to create more money and increase investment in the organisation. Just an eagerness just to get more money, more money, more money. But she wasn’t willing to look at the foundation. Why was she running out of money? Where was the money going? What was causing the bleed out of money?
This call with her prompted this post.
Unfortunately, she is not alone, a lot of business owners are gravely financially ill. You might be a skip, a hop, and a cocktail away from burnout.
What are the four symptoms that you have a financial disease? And why must you cure yourself?
It is all about understanding the story behind your numbers, so they can make data-driven business decisions and scale your business with ease.
The very first one is overwhelmed, being stuck and being frustrated. The cocktail from hell.
These eventually lead to burnout. Financial overwhelm is a major symptom among business owners and vicious feast to famine cycle they are in currently.
And how do you overcome this, it’s by taking bite-sized steps, always being in action? You have heard this before, money loves speed. To overcome being stuck and frustrated, split your tasks to bite-size chunks and always be in action. And don’t try doing it all by yourself. Rome wasn’t built in a day and not by Cesare alone either.
2. The second symptom that you have a financial disease is the curse of knowledge.
You have the knowledge, you have the intellect of what needs to be done and what works, but you’re not doing it. You don’t have the action plan. You know that you need to be taking care of your finances, you know that you need to be looking at your numbers, but you just don’t do it for one reason, or the other, you are not doing it.
How did you overcome this? It’s simple, bite-size delegation. When you have a lot of information and are a constant consumer, it can be hard to then be a producer. So stick to your action plan, always making sure that you’re still aligned with your strategy.
Knowledge is power. But knowledge without action means absolutely nothing to your bottom line. Learn and implement. Make sure that the actions are specific, measurable, achievable, relevant and time sensitive.
3. The third disease is that you can save no money nor time.
You cannot save money, you cannot save time, you’re always at capacity. There’s nothing worn with wrong with working at capacity, the issue here is your money is not at capacity. You think you are doing everything, right? Putting in the work 110%. But this is not being reflected in your bank balance. You’re not saving time because you’re working at capacity. You’re not saving any money because your bank balance doesn’t reflect any of your effort whatsoever.
How do you overcome this? Look at what is going on. An easy review, assess, implement.
What works and what isn’t. What are your customers saying? What are the best outcomes for each product or service that you’re offering? Review, assess, and implement. That is how you save time and money. Putting strategies in place so that you’re able to actually get the most out of yourself, the most out of your team and the most out of your business. And this starts reflecting in your bank balance as well.
4. The fourth symptom is that you want to scale your business but are struggling.
How do you go about this? Where do you start? Well, if you want to scale your business, you have to have the right positioning, the right product, the right process, the rights persons. That is how you scale your business.
So have you got the right product? What are your clients saying about it?
Have you got the right positioning? Are you an authority and leader in your industry? Do people know who you are and what you do?
Have you got the right processes in place, making sure that they’re costed, that you’re pricing covers your costs and overheads?
And finally, have you got the right persons/team? And when it comes to finance, have you got your financial coach, your financial director or your chief financial officer? Have you got somebody that is looking at the numbers, reviewing the numbers, making sure that you’re pressing the pedal on the right products, making sure your marketing is giving you an ROI, making sure that your efforts are giving you an ROI, making sure that your strategic vision is being achieved, making sure that your KPIs are the right ones. And they’ve been measured, and they’ve been improved upon. Have you got the right persons?
These are the four symptoms that you have a financial disease, you’re overwhelmed, stuck or frustrated. You have the intellect know how, but you don’t act. You can’t save time and you can’t save money. And you want to scale your business. Those are the four symptoms that you have a financial disease. These are all things that you need to cure, for your business to scale and you have a business that supports your lifestyle.
Why do you need to act now, because you to live life on your terms.
Financial overwhelm is a no-no, it has lead to some serious cases of depression, breakdown, and burnout.
Having all the knowledge and not implementing, is of no use to yourself, business or anybody.
If you aren’t saving time, what is the point? If you aren’t saving money, what are you doing, where is it all going?
Struggling to scale that is a major growing pain without a defined framework to follow. Also, scaling is different for everybody but the foundations remain the same.
To help you have the full overview of your finances make sure you download the free ‘Financial planning checklist for visionary business owners: 6 secrets to increasing your income without any additional work’.
I’m Anwin Mbah a Business Wealth Strategist here to support you build a business that supports your lifestyle.