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The newsletter

A Case for Profit

One case every Sunday on the gap between what a service business earns and what its owner keeps. By Anwin Mbah.

  1. Case no. 007 · 18 October 2026 · 4 min read

    Should I pay myself first or last each month?

    Case no. 007. Paid last, your pay is whatever the month leaves.

  2. Case no. 006 · 11 October 2026 · 5 min read

    Where exactly is my profit disappearing to each month?

    Case no. 006. The leak is the work you do and never price.

  3. Case no. 005 · 4 October 2026 · 6 min read

    Why can't I see my own profit until it's too late?

    Case no. 005. The month tells you what came in straight away. What you kept is the last number it gives you.

  4. Case no. 004 · 27 September 2026 · 6 min read

    More revenue, or more profit?

    Case no. 004. Every owner says both. Only one of them gets decided before the money lands.

  5. Case no. 003 · 22 September 2026 · 6 min read

    When do you actually need a fractional CFO?

    Case no. 003. A fractional CFO runs your numbers. Finding them is a different job.

  6. Case no. 002 · 13 September 2026 · 7 min read

    The pay line you keep crossing

    How much should you actually be paying yourself?

  7. Case no. 001 · 31 August 2026 · 6 min read

    The distance between earned and kept

    Why is a business profitable on paper while the owner never feels it?